We inspire trust in the textile and leather industry
Driven by sustainability and a dedication to transparency, our work is grounded in proven science. Our standards allow everyone to make responsible decisions and protect natural resources.
OEKO-TEX®: industry pioneers
Driven by sustainability.
Setting the highest standards.
Leading with proven science.
A fresh positioning for OEKO-TEX®
More emotional in addressing target groups.
Clearer in the communication of the brandcore.
More understandable and less technical.
Courageous and moving.
From STANDARD 100 to a modular, sustainable certification system.
Strengthening the OEKO-TEX® umbrella brand and establishing a clear hierarchy with one bold brandmark. Supported by a unique toolbox and assets that tells our whole story with a flexible and user-friendly approach.
Communicating our passion for progress and sustainabilty using a positive voice and modern visual system.
Using colors, copy and imagery to build an emotional connection.
Modernising the OEKO-TEX® look and feel to build trust and increase recognisation among end-consumers.
The compelling benefits
Transparent and user-friendly: Our modular labelling system is easy to use, flexible and consistent for all OEKO-TEX® product brands.
Clean, simple and bold: Our new brand mark and OEKO-TEX® green are the heart of our visual system. The instantly recognizable combination unifies our communication and increases brand awareness.
Inspiration and aspiration: Our warm brand colours, lively imagery and clear messaging spark an emotional connection with OEKO-TEX®.
Launch and timeline
The launch of the OEKO-TEX® new look will be a step by step approach. The external communication launch is planned for the beginnig of November 2022. This includes:
New layout of label and logos available
New certificate layout
Coming soon: updated labelling guide
New OEKO-TEX® Website design
Updated OEKO-TEX® Social Media appearance
Transition period for customers will end in December 2024.