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A fresh look for ­­
a trusted brand

We inspire trust in the textile and leather industry

Driven by sustainability and a dedication to transparency, our work is grounded in proven science. Our standards allow everyone to make responsible decisions and protect natural resources.

OEKO-TEX®: industry pioneers

Driven by sustainability.

Setting the highest standards.

Leading with proven science. 

A fresh positioning for OEKO-TEX®

  • More emotional in addressing target groups.
  • Clearer in the communication of the brandcore.
  • More understandable and less technical.
  • Courageous and moving.

Always evolving:

From STANDARD 100 to a modular, sustainable certification system.

Strengthening the OEKO-TEX® umbrella brand and establishing a clear hierarchy with one bold brandmark. Supported by a unique toolbox and assets that tells our whole story with a flexible and user-friendly approach.

Communicating our passion for progress and sustainabilty using a positive voice and modern visual system.

Using colors, copy and imagery to build an emotional connection.

Modernising the OEKO-TEX® look and feel to build trust and increase recognisation among end-consumers.

The compelling benefits

Transparent and user-friendly: Our modular labelling system is easy to use, flexible and consistent for all OEKO-TEX® product brands. 

Clean, simple and bold: Our new brand mark and OEKO-TEX® green are the heart of our visual system. The instantly recognizable combination unifies our communication and increases brand  awareness.

Inspiration and aspiration: Our warm brand colours, lively imagery and clear messaging spark an emotional connection with OEKO-TEX®.

Launch and timeline

The launch of the OEKO-TEX® new look will be a step by step approach. The external communication launch is planned for the beginnig of November 2022. This includes:

  • New layout of label and logos available
  • New certificate layout
  • Coming soon: updated labelling guide
  • New OEKO-TEX® Website design
  • Updated OEKO-TEX® Social Media appearance
  • Press Release

Transition period for customers will end in December 2024.


Discover our rebranding timeline

Label Overview
Logo Architecture
Rebranding Timeline
New certifcate layout
Labelling Guide

Do you have any questions?

This page will be updated constantly. Please contact your testing institute
or us directly: