The new logo and label help increase brand awareness, educate consumers and empower the industry to make responsible choices. Using the new label on your products and website will maximize your benefits from these efforts.
What you need to know
Where can I find the new assets?
You can find the new label in the Label Editor in myOEKO-TEX®. Download it now. The new logo can be requested via communication@oekotex.com.
Please note: If you use OEKO-TEX® product brand logos for advertising, the physical products must have the valid corresponding label, including the label number and the institute. Detailed information is in the Labelling Guide.
What should I do with old material?
We recommend donating old materials to charity, schools, or similar organizations to avoid waste.
What happens if I continue using old materials after 2024?
Using the old label will reduce your recognition in the market as customers get used to the new branding.
Labelling Guide: your source of branding information
Our Labelling Guide covers rules and guidelines that govern the use of the OEKO-TEX® trademark and all OEKO-TEX® labels. It defines the guideline for a standardised appearance of the OEKO-TEX® labels. The purpose is to protect the integrity of the trademark and ensure clarity, credibility and consistency as OEKO-TEX® stands for consumer protection, traceability and transparency.
Go to the Labelling Guide now
Learn how easy it is to design labels and hangtags
Do you know our Label Editor? With this simple and self-explanatory tool you can easily create and download labels and hangtags for all your OEKO-TEX® labelled products - it only takes 3 minutes!
Watch the Label Editor tutorial now
Contact your OEKO-TEX® institute representative.
If you don't know your contact person, find your regional institute here.
You can also reach out to us at communication@oekotex.com.
